FUNDATEMENT OF E-BUSINESS Essay Example | Topics and Well Written Essays - 3000 words

FUNDATEMENT OF E-BUSINESS - Essay Example This paper is divided in six main sections. The first section briefly explores the literature on the e-business and use of internet in the businesses. This is followed by the corporate information of the company. This section provides information on various aspects of the hotel in brief. The E-business evaluation section elaborates analysis on the three parameters of branding, social networking and mass customisation. The webpage section consists of general looks and feeling of the webpage and its graphical features. Recommendation section is an effort to bridge the gap identified in the current website. The last section consists of concluding remarks. 2. Business Literature on E-Business According to Boardman (2004) the origin of websites has been for different purpose altogether and it got evolved with the growth in the information need of the consumer and society. Boardman (2004) explains that initially Web was considered as a medium for handling different kinds of information. Ho wever the huge potential of the information need generated more possibilities of use of this medium. â€Å"It was not much more than rich text with the ability to turn selected portions of text into hyperlinks. It was possible to include images and to make these into hyperlinks, but because of the relatively slow download speeds of modems in the mid-1990s, web developers had to be careful about images. It was common for browsers to be configured only to load the text from a web page.  (Boardman, 2004, p. 13) There are various e-business models which companies use. These e-business models are based on internal and external data. Companies use this platform to maintain their value chain, generate business and communicate with the stakeholders. The significance of web presence in businesses has increased in many folds. "E-commerce usually refers to an online shop where customers can order, and normally pay for, products or services via the website. The customers need not be consumer s, but could be other businesses" (Collin, 2000, p. 99) This led in classification of the e-business models based on the type of stakeholders like business (B2B), consumers (B2C), employee (B2E), government (B2G) or from government to business (G2B), government (G2G), citizen (G2C), or consumer based business models like consumer to consumer (C2C) or business (C2B). E-business models allow integration of internal and external business processes. However it is very challenging to acquire consumer trust online. This trust is difficult to gain from any marketing campaign or promotions. Positive consumer experiences are the key of gaining consumer trust. Derong, Zongqing & Xiaolin (2009) focuses on the need of understanding the user requirements for a successful online application. The poor websites usually fail in understanding their target audience and their information needs. Website is convenient and provides opportunity for the fast services to the consumer. This helps in saving ti me, energy and resources of consumers by providing round the clock service and information. This provides electronic means for the companies to reach to the customers in easy and cost effective manner. â€Å"The Net is very good at bringing together large, dispersed groups of users who can meet in one place and discuss just about anything. There are three basic types of place on the Net where you can meet up and chat: ?' Web forums or discussion areas St mailing

Rising to the Call with Sound Political Leadership Research Paper

Rising to the Call with Sound Political Leadership - Research Paper Example Through wise decisions, meaningful and sincere rhetoric, and the ability to assert his authority as needed, President Abraham Lincoln was an example of a true leader within the American political landscape. Leadership in the political arena requires a certain amount of detachment from sentimentality so that decision making can be done without the burdens of emotions that will cause too long of hesitation in action. This doesn’t mean that emotions are not present, but that they can be controlled in order to act within a larger framework of the greater good. Vivian Holliday, professor of history from the College of Wooster, discusses the nature of leadership as it is presented through both Machiavelli and Socratic/Platonic principles. She states that: Machiavelli is the principal founder of a ‘realist’ theory of leadership that portrays politics as a pure struggle for power in which all moral considerations are set aside, and that focuses the theory and practice of leadership on success as measured solely in terms of the acquisition and maintenance of power and the protection and promotion of the interests of the nation-state or some other political collectivity† (Holliday 51). ... Holliday also includes in her discussion the more idealistic Socratic/Platonic concept of political leadership suggesting that it should be tempered with the Machiavellian concepts. Through this interpretation of political leadership, the leader is integrally connected to followers and to morals, his or her platform, and idealism defining a virtue with which he or she leads. Holliday states that â€Å"The rhetorical strategy of this image of the ideal philosopher-leader is again most visible when we consider critically the image of new leadership that is vested with Socratic/Platonic knowledge and virtue and that leads through dialogue and education† (63). This also suggests that beyond the connectivity to followers and morals, a good leader uses communication and academically founded intelligent consideration in leading his people through whatever conflict that arises.